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The World Famous Tiffany Theory
Taught in all the top 25 business schools in America
By Michael Levine
The Tiffany Theory states that a gift delivered in a box from Tiffany’s will have a higher perceived value than one in no box or a plain box. That’s not because the recipient is a fool; it’s because in our society, we gift-wrap everything: our politicians, our corporate heads, our movie and TV stars, and even our toilet paper. Public Relations is like gift wrapping. |
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