Books
Guerrilla P.R. 2.0 Click here to purchase Click here for an excerpt of the first chapter 
The world's most widely used and seminal introduction to public relations—now fully revised and updated for the 21st century with online strategies that work Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high-powered publicist. Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need. In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars—and how those strategies can be utilized on little or no budget. You'll learn how to think like a publicist and map out the perfect strategy for success. 
Broken Windows Broken Business: How the Smallest Remedies Reap the Biggest Rewards Click here to purchase Click here to read an excerpt from Broken Windows, Broken Business The "broken windows" theory, first put forth by criminologists James Q. Wilson and George L. Kelling in a piece called "Broken Windows" in the Atlantic Monthly magazine in March 1982, explains what a broken window is in criminal justice terms. But the brilliance of that theory goes much further than one interpretation. It can and should be applied to business, too, and it can make a critical difference- if American businesses will simply take the time and have the courage to notice. When Wilson and Kelling first unveiled the theory, the idea of concentrating on seemingly petty criminal acts like graffiti or purse snatching seemed absurd: How would a crackdown on jaywalking lead to a decrease in murders? The broken windows theory states that something as small and innocuous as a broken window does in fact send a signal to those who pass by every day. If it is left broken, the owner of the building isn't paying attention or doesn't care. That means more serious infractions- theft, defacement; violent crime- might be condoned in this area as well. At best, it signals that no one is watching. This seminal book is about "broken windows" in business: how they happen, why they happen, why they are ignored, and the fatal consequences that can result from their being allowed to go unchecked. It is meant as a cautionary tale, a primer, a road map, a manifesto, and a salute to those companies that fix their broken windows promptly. Even if you don't think that little things don't make a difference, you really should read this book- it may save your business. If you don't run a business but would like to, this can be the road map to your success. 
Never: A Book of Daily Don'ts for Personal Happiness and Success Click here to purchase Click here for an excerpt of the first chapter In this deceptively simple yet powerful book, a media expert lays out hundreds of simple admonitions that, when followed, add up to an excellent guide for a happy and successful life. 
Guerrilla PR Wired Click here to purchase Guerilla PR Wired transfers Levine’s low-cost down-and-dirty PR tactics and techniques to today’s Internet. This on-the-fly publicity battle guide provides detailed, step-by-step instructions for attracting major attention to yourself, your product, or your service, without tapping your promotional budget for thousands or even hundreds of dollars. It’s effective PR that’s fast, easy, and there for the taking – once you know how. 
Charming Your Way to the Top Click here to purchase Charm is good business. It can increase your income, improve your status, and establish and maintain your reputation. It can mean the difference, in many cases, between success and bankruptcy. Most businesspeople don't automatically understand the concept of charm. It ought to be a reflex to "turn on the charm" when dealing with customers, clients, associates, and employees. The value of charm has been made clear through opinion polls, scientific studies, and just plain old real life. It's true in politics. It's rare to hear Bill Clinton mentioned, for instance, without a comment following on his charm. And it's certainly true in entertainment, a whole business based on the money-making potential of charm. This is true for the small businessperson as well. Charm draws customers, whether to a garage, a dry cleaner's, or an investment bank. Charm gets noticed. When a customer contacts a firm for the first time, charm can seal the deal. But charm is only partly innate. Much of it is learned-from your parents, from your friends, and from people like the author, who have made a lifelong point of paying attention to charm. And you can learn how to make it work for you. How to succeed in business with really trying? Charming Your Way To The Top. 
Seven Life Lessons from Noah's Ark: How to Survive a Flood in Your Own Life Click here to purchase In 7 Life Lessons, We've all heard the story of Noah's ark, but what can this ancient allegory tell those of us struggling to find our bearings at the dawn of the 21st century? Plenty. Whether fact or fiction, the heroic Biblical tale reveals more than simply how to survive bad weather in an animal-packed boat built before power tools, air conditioning, and indoor plumbing. In 7 Life Lessons from Noah's Ark, author Michael Levine interprets the story of Noah in terms of its universal human truths, inspiring us to take the helm in our own personal voyages. With grace and humor, he invites us to see challenging events in our lives not as inundating disasters, but as watershed opportunities to reevaluate, hone, and mold us into who we really are or who we want to become. 
Guerrilla P.R. Click here to purchase Every fortune 500 corporation, movie star, and scandal queen can attest that a good publicist is essential to building success and maintaining public support. For the small business owner, the entrepreneur, or undercapitalized beginner seeking an edge in a highly competitive arena, here are the resources necessary to mount your own campaign and get the media exposure you need. In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars - and how those strategies can be utilized on little or no budget. Using case histories, tips from his own experiences, and by providing important weapons - including the Ten Commandments of Guerilla P.R. and a start-up list of important contacts - Levine shows you how to think like a publicist and map out a strategy for success. This book is for people who need to engage the media and want quick and ingenious methods to bridge the gap between their message and the public. The Most Used Public Relations Guide in the World! 
A Branded World Click here to purchase A Branded World looks at branding from the unique perspective of one of America’s premier PR executives. In it, Michael Levine proves PR is a tool just as effective at turning everyday products into widely recognized brands as it is at turning talented artists into household names. Though it has a certain mystery to it, there’s nothing mystical about PR. Behind the scenes, it’s a discipline, one that can be taught and learned, practiced and analyzed. |
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